Guerciotti is an Italian bicycle brand founded in the early 1960s by Italo Guerciotti. The brand quickly gained a reputation for producing high-quality racing bicycles and became very popular with both professionals and amateurs. Guerciotti's bicycles are known for their elegant and distinctive design, often featuring unique frame shapes and striking color schemes. The brand is also at the forefront of innovation, with many of their models featuring new materials and technologies to improve performance and comfort.
At the beginning of the 1960s, Campagnolo's competitors caught up with the supposed lead in technology and innovation, which is why Tullio Campagnolo was under pressure to revise his outdated GranSport gear system. The result was the Campagnolo Record, which was the first derailleur to combine the names Campagnolo and Record. It also had an improved derailleur cage and offset derailleur wheels, which ensured a more constant chain spacing. However, this technical overhaul was already standard at the time with Simplex, Huret and Gian Robert, for example, which is why the group was initially a disappointment and only became more popular over time.
